Accelerator Cohort 2 : Week 1
ResoClinx Session 1
Foundations: Claude Code, DataForSEO, first keyword pass
Recap from onboarding
- Agreed 6-week plan: KW research, Astro rebuild, Claude Code training, repeatable client workflow
- Surinder to upgrade Claude Code and confirm payment
Topics covered
1. Claude Code setup (CLI)
- Created a dedicated ResoClinx project folder on desktop
- Normal mode vs
--dangerously-skip-permissions: trade-off between safety and speed
- Ran two terminal instances in the same folder for parallel work
- Installed VS Code to view MD files and project structure visually
2. Business context file
- Claude Code crawled resoclinx.com and generated a detailed MD file
- File captures services, brand, target market, positioning
- Saves Surinder's Value Canvas (SELF framework) into the project folder for persistent context
3. DataForSEO MCP installation
- New DataForSEO account created with business email (contact@resoclinx) for $5 credit
- Installed DFS-MCP via the official GitHub repo
- Verified connection with a test keyword research run on "dental clinics"
4. Initial keyword research (services)
- Ran KW research on all current ResoClinx services
- Generated
website-research.md with keyword suggestions per service
- "AI receptionist" trending up, "virtual receptionist" declining
- Scheduling/booking KWs flagged: Surinder's service is lead capture/follow-up, not treatment scheduling
- Converted MD into a styled HTML report using the frontend-design skill
5. Google Search Console review
- 65 pages crawled but not indexed on resoclinx.com
- Most live on the old WordPress blog subdomain (Hostinger), separate from main GHL site
- Plan: redirect old blog URLs to new Astro blog when rebuilt
6. YouTube channel
- "Clinic Architect" YouTube channel started with HeyGen AI avatar — 21 subs, 3 videos up, posting 3/week
- Lead magnet download CTA in each video
- Plan: repurpose YouTube transcripts into blog posts via Claude Code
7. Site structure planning
- Approach: map everything to a Google Sheet before building any pages
- Needs: service pages, industry pages, eventually country/region pages
- Structure must support growth: adding industries/countries shouldn't require rebuilding
- Will create a CLAUDE.md for the project once context is rich enough
Decisions made
- DataForSEO (not Ahrefs/SEMrush) for keyword research via Claude Code
- Site structure goes into a Google Sheet/CSV before any Astro work begins
- Services keyword research must be refined by Surinder before industries research kicks off
- Blog consolidated from WordPress subdomain into main Astro site with redirects
- Recurring Tuesday slot for remaining 5 sessions
Action items
Surinder (before Week 2)
- Refine keyword research MD: confirm or reject suggested keywords per service
- Explain WHY a keyword doesn't fit (e.g. "scheduling software" implies treatment booking, not lead follow-up)
- Can use Otter to voice-transcribe a review of the MD file out loud
- Share refined keyword research MD with Nico via Skool
- Compact the Claude Code conversation if it gets long (context window mgmt)
Nico
- Send recurring calendar invites for remaining 5 sessions (Tuesdays, same time)
- Review Surinder's refined keyword research when shared
- Prepare industries keyword research approach for Week 2
- Send Fathom recording link (done)
Next session (Week 2)
- Review Surinder's refined services keyword research
- Move to industries keyword research: aesthetic clinics, med spas, dental clinics, laser clinics, chiropractors
- Start mapping full site structure to a Google Sheet: page title, type, target keyword, meta title, description
- Country/region expansion strategy: UK first, then global
- Create the CLAUDE.md file for the ResoClinx project
- Decide URL pattern for industry + service combinations (e.g.
/industries/laser-clinics/ai-receptionist)